HAX Digital

FAQ

The questions every team asks. Open one to read the answer.

Timing and process

How long does it take?

A full identity and asset package runs one to three months alongside the programme, in sequence: the kit first, then the site and the deck, which read from it. Animation runs in parallel from the start. Individual pieces are faster; a deck rebuild is usually days rather than weeks. Each service page gives its own figure, and hard deadlines are scheduled backwards from the date, so tell us early.

What do you need from us?

The briefs, your existing material, and one decision-maker who can say yes. The most common cause of delay is feedback arriving from several people with different opinions.

How do we communicate?

Slack and email. Work in progress is shared as a link you open in a browser; there is nothing to download just to look at something.

Can the deck start before the brand kit?

If a kit is in progress, no: the deck and the website read their colours, type and logo from it, and starting early means building on something about to change. If no kit is planned, we work from what you have. Animation is the exception either way and runs in parallel.

Our name might change. Does that matter?

Yes, a great deal. It restarts identity work, so settle it before we start.

What we cover

Can you help with industrial design or product renders?

Industrial design is the HAX industrial design team, not us. Product renders we do; see Static renders. We cover brand, deck, web and motion.

Can you do UX/UI for our product?

Not as a service. Where a deck or a site needs one, we will design a simple app or product-page mockup carrying your branding.

What tools do you use?

Our deliverables are self-contained web packages: a brand kit, a deck or a site is a folder that opens in any browser, with PDF and other formats produced from the same source. Design work happens in Figma, motion in Cinema 4D, After Effects and Blender, and rendering on our own hardware. You need none of these tools to use what we deliver.

Ownership and after

Do we own the work?

Yes, including the editable sources.

What happens after the programme?

We generally cannot provide support beyond the programme period; exceptions for alumni are possible by arrangement with HAX management. Everything we make is yours and arrives in editable form, so you are never dependent on us to keep using it. The guide on extending your kit with AI is written for exactly this.

Something not answered here? Write to us.